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About

Ariles De Tizi (born February 16, 1984, in Algiers, Algeria) is a French-Algerian visual artist and creative director known for his multidisciplinary work across painting, photography, sculpture, and advertising. He is the Chief Creative Officer at Grand Alliance and is based in New York City. His art explores themes of identity, exile, cultural hybridity, and urban life through a modern and poetic lens.

Early Life and Background

Ariles De Tizi was born in the district of Hussein Dey in Algiers during a time of growing political tension in Algeria. In the early 1990s, amid the Algerian Civil War, his family relocated to France, where he was raised in the multicultural Belleville neighborhood of Paris. Growing up in this vibrant and diverse environment significantly influenced his artistic perspective.

Though he never received formal academic training in art, De Tizi immersed himself in the creative world from a young age. He experimented with graffiti, photography, and street art, eventually nurturing a unique style that combined elements of fine art with street culture. His early experiences would lay the foundation for his future career in both the art world and commercial creative direction.

Artistic Career

De Tizi’s work spans a wide array of media, including painting, drawing, sculpture, digital art, and film. His themes often center around exile, memory, personal identity, and the intersection of politics with the sacred. Through these motifs, he constructs a visual language that resonates with both intimate emotion and collective cultural memory.

His first solo exhibition was held in February 2013 at the Lavignes Gallery in Paris, where his works received critical acclaim. Since then, his artwork has been exhibited in prestigious institutions such as the Palais de Tokyo and the Centre Pompidou. He has also participated in group and solo exhibitions across Europe, North America, Asia, and Africa, gaining international recognition for his deeply introspective and multicultural approach.

Work in Creative Direction

In addition to his fine art career, Ariles De Tizi has established himself as a prominent creative director in the advertising industry. Before transitioning fully to the arts, he worked in creative strategy and design, eventually leading high-impact campaigns for globally recognized brands including Nike, Coca-Cola, and Air France.

As the Chief Creative Officer at Grand Alliance, a New York–based creative agency, De Tizi oversees creative production and brand development for a diverse portfolio of clients. His work at Grand Alliance is rooted in storytelling, visual innovation, and cultural insight, blending the rigor of commercial branding with the soul of artistic expression.

Style and Influences

Ariles De Tizi’s aesthetic is marked by a fusion of urban expressionism, poetic realism, and multicultural symbolism. Influenced by both his Algerian roots and Parisian upbringing, his work often reflects a diasporic identity—navigating the spaces between cultures, nations, and artistic traditions.

He frequently uses mixed media, layering text, paint, and photographic elements to create immersive visual experiences. His work is often compared to lyrical abstraction and neo-expressionism, and he draws inspiration from street art, North African design, and contemporary socio-political narratives.

Personal Life

Ariles De Tizi currently resides in New York City, where he continues to work on both personal art projects and global creative campaigns. Despite his international success, he maintains a strong connection to his Algerian and French heritage, which remains a central influence in his work.

Legacy and Recognition

De Tizi is recognized for his ability to seamlessly integrate fine art with branding and visual storytelling. His work challenges conventional boundaries between art and commerce, making him a significant figure in both creative industries. As a Visual artist and creative director, he continues to shape conversations around cultural identity, displacement, and visual innovation.