Cafecita is a women-owned coffee roaster based in Los Angeles. It was founded in 2020 by Natalie Webb. Cafecita sources exclusively from sustainable women-owned coffee farms and co-ops, and a percentage of every sale goes to supporting women’s nonprofits around the world. All of Cafecita’s coffees are single origin, regeneratively grown, and freshly roasted in small batches. The company has been recognized for its commitment to gender equity, workers’ rights, and environmental justice.
Women in Coffee
Cafecita was the first roaster in the US to source exclusively from women-owned coffee farms and co-ops. The company uses a social enterprise model that focuses on women since women have historically been overlooked and under-compensated in the coffee industry.
Women earn less income, own less land, control fewer assets, have less access to credit and market information, have greater difficulty obtaining inputs, and have fewer training and leadership opportunities.
The Food and Agriculture Organization of the UN (FAO) has stated that “just giving women the same access as men to agricultural resources could increase production on women’s farms in developing countries by 20 to 30 percent. This could raise total agricultural production in developing countries by 2.5 to 4 percent, which could, in turn, reduce the number of hungry people in the world by 12 to 17 percent, or 100 to 150 million people.”
Studies have also shown that when women have equal access to economic stability and resources, they use their income to benefit their families and communities.
Cafecita’s logo was created by Da Hae Kim. Its bag design was created using a woodcut print by Kill Joy. The design is the flora and fauna of Mexico, Honduras, and Rwanda and shows all three environments talking with one another.