About
Born Purities, LLC is an American Skincare Company. It sells products like Body Scrubs, Body Creams, Bath Salts, etc.
History
Born Purities is located in Raleigh, North Carolina, and was founded on December 11, 2022. The main focus of the company is selling products that are considered minimal body care. This consists of products with no parabens, cruelty-free, vegan, etc. The company believes that the fewer ingredients used in products, the healthier it is for the skin.
In February 2022, the company expanded its social media on TikTok. As of now, the company has gained nearly 10k followers on its Instagram page. In April 2022, it was announced on social media that the company would soon release a collection of bath bombs.
The production of the first collection of products by Born Purities took 18 months to release. This was due to the time it took to create the logo, decide which products should’ve been included in the first collection, pick out scents, create labels, etc. On December 11, 2022, Born Purities launched 9 products, including discounted bundles.
Using influencer marketing as its main form of publicity, the company was able to expand its reach and brand exposure by working with influencers who were able to advertise the company’s products on their personal social media pages.
Born Purities relies heavily on social media for its publicity and marketing. The company has accounts on Instagram, Twitter, YouTube, and TikTok, with Instagram being the company’s most used form of publicity.
Born Purities is known for its simple packaging, and the minimal ingredients used in products. It is made this way as a response to many toxic ingredients that are used in the beauty industry today. The company is known for selling “bundles” which consist of a body scrub, body cream, and bath salts for a discounted price. It is the most popular item sold by the company.